Fractional execs, know where your next client is coming from
We build you a client acquisition system that sounds like you, reaches the right companies, and fills a pipeline you can count on. Escape the referral lottery for good.
A 30 minute review of your positioning, outreach and next client opportunities.
Watch how the Fractional Compass method works.
Built for fractional CMOs, CFOs, COOs, CROs and other fractional leaders who want to grow their practice and escape the constant grind of business development.
The problem
Most fractional leaders run their business on referrals.
It works. Until it doesn't.
- Two engagements end in the same month and 30 to 50 percent of your income disappears overnight.
- Nothing in the pipeline to replace it. No system to fall back on.
- Just an empty calendar and the slow realisation that you are back to square one.
That is not a cash flow problem. It is a system problem.
You are good at the work. You just do not have the time, tools or patience to run structured outbound every week.
And you probably didn't go fractional so you could spend your evenings chasing prospects on LinkedIn.
What it actually costs you
- You take work you would rather pass on.
- You lower your rate to close.
- You spend evenings on LinkedIn instead of with your family.
- You rely on old contacts for one more introduction.
- A quiet anxiety about where the next engagement is coming from.
This wasn't the fractional life you pictured.
Here's how Fractional Compass changes that.
How it works
Three stages to your next fractional engagement.
Strategy
- We define your ideal customer profile
- Sharpen your go to market offer
- Map the companies and contacts most likely to need you.
Build
- We create the prospect database
- Outreach messaging in your voice
- CRM setup and campaign structure
Run
- We manage the outreach
- Monitor replies
- Book qualified conversations
- Refine the messaging based on what the market tells us.
years executive hiring
years outbound experience
Guarantee
Client-owned system
Our 90 day guarantee
How our 90-day guarantee works
If after 90 days you haven't achieved either..
10 Qualified booked conversations with companies that fit your target market.
1 Signed client directly from the outreach we run for you.
We keep working without additional management fees until we do — or you get your money back. You choose which.
Either way, you keep the system we built: prospect database, messaging, CRM setup, outreach accounts and handover notes.
About
Meet Ben Durrant, founder of Fractional Compass.
I am Ben, founder of Fractional Compass.
I have spent more than 20 years in recruitment, outbound and senior hiring.
Earlier in my career, I ran an executive search business placing C-suite and leadership candidates across the UK.
I later founded Jobheron, a recruitment software business used by more than 2,000 companies. I ran much of the outbound, sales and marketing myself — finding the right companies, reaching decision-makers, testing messaging, refining offers, and learning what turns a cold conversation into a commercial opportunity.
Fractional Compass brings those two worlds together: senior hiring insight and practical pipeline building.
"I am good at the work. I just do not know where the next client is coming from."
That is the problem Fractional Compass is built to solve.
Yours to keep
You keep the full acquisition system.
Most agencies build assets they control. We build assets you keep.
When we build your acquisition system, you'll own:
- Your prospect database
- Your tested messaging
- Your CRM
- Your outreach accounts
- Edited video testimonials
- Proven follow up process
- Full guide on how to run it yourself.
So if we stop working together, you are not starting again. You can keep running it yourself, hand it to someone else, or continue with us.
Pipeline audit
Book a Free Pipeline Audit.
Before we talk about working together, we will spend 30 minutes reviewing your current approach to pipeline.
Book a Free Pipeline AuditA no-pressure conversation to get to know each other and learn about your business
Whether we work together or not, you will leave with a clearer view of:
- Who you should be targeting
- What your current positioning is missing
- Which outreach channels are most likely to work for your niche
- What a realistic pipeline system could look like for your business
FAQ
The questions fractional execs ask us before signing up.Answered straight, no marketing fluff.
BOOK YOUR 30-MINUTE PIPELINE AUDIT
Know where your next client is coming from.
A 30 minute review of your positioning, outreach and next client opportunities. No pitch.